Certain brands are still leveraging the potential of Facebook, even though we realise that Facebook marketing has almost reached its decline stage. However, one clever mexican restaurant created social media campaigns on various social networking websites to target the biggest community at once to visit their facebook page.
Qdoba Mexican Grill is a chain of fast casual Fresh Mex restaurants in the U.S. and Canada serving Mexican-style cuisine. They ran a viral campaign which engaged the fan base and brought in insightful results. This campaign also increased traffic to its facebook page.
The restaurant organized the Qdoba’s Queso Showdown, a campaign where fans had to vote between two dishes, and results will be updated in real-time every few hours, until the contest ended in 24 hours. The dish that won would be given out to everyone who had voted for it for free on a single day.
The regular updating of results made it more exciting and encouraging for fans to join in the campaign. Posts of votes were spreading like wildfire Facebook, and friends could see which dish their friends voted for as well. It showed how fans are still engaged with the effort in real time, and generated more buzz and excitement around the whole venture.