It is crucial to know whether you’ve used the correct hashtags in your area of expertise. Just imagine this scenario – you’re a consumer looking for a blue dress to wear to a party this weekend. Would you search for keyword ‘blue’ or ‘blue dress’?
Using a filter function called RiteTag, I would be able to locate the best hashtags for my own personal branding. All I have to do is sign in my Twitter (or Facebook) handle, and a breakdown of all my hashtags will appear in red, blue or green boxes. The different colors symbolise how often these hashtags are being used – Blue represents ‘Underused’, Green represents ‘Good’ and Red represents ‘Overused’.
In my case: There are several hashtags with blue boxes, which represent good hashtags that will give me good exposure for my tweets. #Halloween is in a green box and thus its a an excellent hashtag that would give my tweets huge exposure (because less people are fighting to be spotted with this hashtag). However, #Giveaway is in a red box, thus it signifies over-usage as this hashtag is being used by too many people, thereby having less chances for my tweets to be exposed.
Question to the floor: What are your preferred methods to know which hashtags are best for you?