It is crucial to know whether you’ve used the correct hashtags in your area of expertise. Just imagine this scenario – you’re a consumer looking for a blue dress to wear to a party this weekend. Would you search for keyword ‘blue’ or ‘blue dress’?
Using a filter function called RiteTag, I would be able to locate the best hashtags for my own personal branding. All I have to do is sign in my Twitter (or Facebook) handle, and a breakdown of all my hashtags will appear in red, blue or green boxes. The different colors symbolise how often these hashtags are being used – Blue represents ‘Underused’, Green represents ‘Good’ and Red represents ‘Overused’.
In my case: There are several hashtags with blue boxes, which represent good hashtags that will give me good exposure for my tweets. #Halloween is in a green box and thus its a an excellent hashtag that would give my tweets huge exposure (because less people are fighting to be spotted with this hashtag). However, #Giveaway is in a red box, thus it signifies over-usage as this hashtag is being used by too many people, thereby having less chances for my tweets to be exposed.
Question to the floor: What are your preferred methods to know which hashtags are best for you?
Source: How to Identify Relevant Hashtags for Your Business, Ritetag
Digital Lounge 
Thanks for the post! I am still struggling to understand the whole hashtag trend. You’ve helped me a lot! I never knew hashtag is so complicated and useful to gain digital presence. I used to just hashtag random words that’s somewhat associated to what I’m posting. This is very useful for a smaller company to gain followers. Good job!
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Haha that’s good to know! Cause I didn’t know it as well until I did some research on Twitter forums and found out about these hashtag tools! Pretty neat huh 🙂
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Real interesting! This is kind of like Market Targeting and Market Segmentation, but in a digital media level. Simple, easy and accessible to whom you want to target.
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Hey Ben, yes it is! Marketing in the future, or rather, the Digital Age, ought to be just like this. Precise and easy to use. Living in a fast paced life with constant bombardment of information around us, digital marketing has to evolve in order to reach to our targeted consumers effectively.
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Wow had no idea that things like this existed, thought most hashtags were simply created on the spot to match the business. I can see how strategic and effective twitonomy, ritetag etc would be for a business seeking maximum exposure!
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This goes to show that people are pretty smart huh, they know how to make technology work for other technology 😉 All these done so as to help us enjoy a better life, and spend better time on other things which could mean more to us!
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Oh wow I never realised there were websites to help you to hashtag. Having that information at your fingertips will be so helpful when using Twitter. These websites should be a marketers handbook for Twitter!!
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Totally! & I wonder if there’s a Facebook or Instagram version of this. Cause I would totally dig the Instagram’s! That’ll be such a great insight for hashtag beginners using any form of social medias!
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I didn’t know this existed! I’ve always felt the hashtags I’ve been using are too common and over used (#instafood and #foodporn) and its not really getting me anywhere in terms of selling myself or any potential businesses I want to set up. I always assumed I could guess what to hashtag and the results have been hit and miss. This will definitely help me and any other (potential) small business owners get a start on social media. 🙂
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Well, there’s a lazy and effective method you could use – copying your competitors’ hashtags. If they have a lot of followers or customers, chances are their hashtags are good 🙂
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