Battle Of The 2 Dishes – Mexican Grill Restaurant’s Queso Showdown

Certain brands are still leveraging the potential of Facebook, even though we realise that Facebook marketing has almost reached its decline stage. However, one clever mexican restaurant created social media campaigns on various social networking websites to target the biggest community at once to visit their facebook page.

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Qdoba Mexican Grill is a chain of fast casual Fresh Mex restaurants in the U.S. and Canada serving Mexican-style cuisine. They ran a viral campaign which engaged the fan base and brought in insightful results. This campaign also increased traffic to its facebook page.

The restaurant organized the Qdoba’s Queso Showdown, a campaign where fans had to vote between two dishes, and results will be updated in real-time every few hours, until the contest ended in 24 hours. The dish that won would be given out to everyone who had voted for it for free on a single day.

The regular updating of results made it more exciting and encouraging for fans to join in the campaign. Posts of votes were spreading like wildfire Facebook, and friends could see which dish their friends voted for as well.  It showed how fans are still engaged with the effort in real time, and generated more buzz and excitement around the whole venture.

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A good, old-fashioned vote is one thing and using this particular theme to their benefits is another. After the completion of the campaign, customers could add on the winning dish(Queso Dlablo) to their orders for free in all participating restaurants, for the WHOLE MONTH!
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-Image is an update of halfway mark results throughout the campaign.-
The campaign worked out successfully even when the concept of voting and liking of posts to garner attention on Facebook has withered out. Fans of Qdoba showed keen interest as such the campaign was able to increase user engagement and take it to an entirely new level.
A post on the official page of the brand on Facebook read, ‘The votes were closer than anything we’d ever seen – 16,664 for Queso Verde and 16,680 for Diablo – but in the end, Queso Diablo pulled through for the win!’
It was a very smart move by Qdoba to garner attention with the use of digital marketing. Because in the end, customers get the free dish for a month, Qdoba gets the profits for a year!
But they might have to think of another campaign again, possibly not using Facebook the next time as it is not a very popular choice of social media for advertising recently.
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Smart Customer Feedbacks Strategies Using Facebook

In 2012, 70% of people said they trusted online reviews and are influenced by online reviews and ratings. Today, the percentage skyrocketed. As a manager for a small business, a customer’s feedback or inquiry about your products & services can be instantly received through Facebook or Twitter.

These social media platforms are public so the way you respond is very highly regarded by the customers. Anyone can see the interaction and their opinion of your brand can also be altered. Every word you post is hanging by a thread literally, and they are also a form of digital marketing for your business.

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If a terrible review of a local restaurant comes up on my Facebook newsfeed and no one has addressed the issue the customer had, or just brushed it aside, or worst of all delete it, I will definitely be much less willing to dine at that place.

A positive feedback is much easier for a business to handle, by simply acknowledging the praise and thanking the customer. A negative feedback on the other hand, must be handled delicately as the whole world is watching. Customers know that giving feedback on a social media platform is public and a timely response is expected.

Here are examples of how a positive feedback from customers should be responded.

 

Positive Feedback

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Nothing really needs to be done with this type of feedback other than acknowledgement through a “like” or ”favorite” of the post and maybe a short and sweet response. If its a loyal customer, perhaps offer them a perk the next time they come use your service or purchase your product. Letting your customers know that you’re listening to them is very important and recognizing their praise helps everyone, including the person who may have stumbled upon your interaction and now has a more positive view of your brand.

 

Negative Feedback

There are two types of negative posters out there. There are those who are complaining because they want a solution and hopefully you can fix their problem; and those who are complaining just to complain or to make your brand look bad online.

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In both of these situations, it’s vital to respond politely and professionally. Acknowledge the customer’s concern and make sure they know you are working to fix it right away whenever possible. Regardless of how absurd a complaint might be, a timely and appropriate response is still very crucial. People will define your company’s reputation by these little online gestures.

 

Exercising social media correctly and addressing concerns in a timely manner is a simple yet very effective way to positively impact your small business, especially if you’re trying to establish your new brand or uphold a positive reputation. If you can’t afford a full time PR or marketing person (which is true for small startups), Facebook is an easy, measurable way to interact with customers and become more visible when you keep to these common courtesies.

 

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What are some ways that you’ve dealt with positive or negative customer feedback on a social marketing basis? Have you been a bad or good customer yourself? Please share below!

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Advertising your page on Facebook is a waste of money

The next time before you pay Facebook to advertise your site, THINK TWICE.

Small and big businesses these days prefers to market their products with “Pay per click advertising” on Google Ads, Facebook, etc. which is a good way to quickly get visitors to their web site.

However, are these performance-based deals really effective and free from SCAMS? As competition increases, people are using every trick to increase their incomes.

Internet companies in developing countries have found a new niche market in selling Facebook likes known as “click farms”.

It is extremely common on Facebook, where the clicks are regularly directed to the site’s “Like” button. Page owners can increase the number of “Likes” their pages get by paying for ads.

In a secret investigation, journalists have found that these “click-farms” offer over 150,000 likes in 2 or 3 months for a fixed price! That means companies are not getting the most out of their paid ads anymore. They are paying to outsource “Facebook likes” from states such as New Delhi.

I researched that a basic package of 2,500 “likes” could costs around AUD85.67, which were generated by teams of low-paid workers armed with multiple fake Facebook profiles. Their sole job is to stay online and click “like” on as many paid Facebook Ads as possible, thereby destroying the purpose of digital marketing by generating lots of fake “likes”.

Many people have gathered that Facebook’s advertising model is deeply flawed. Watch this video to see how a page got 80,000 useless Facebook likes from developing countries who did not care about the contents in the Facebook Fan Page at all! 

Virtual Cat was created to “test” if Veritasium is really paying click farms for “likes”.

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Virtual Cat is a virtual pet like none other. Here we’ll post only the worst, most annoying drivel you can imagine. Only an idiot would like this page.

 

The click farms trend is also found mostly in developing countries such as India, Sri Lanka, Ethiopia, Indonesia, etc. where wages are extremely low by Western standards. Workers typically make a dollar per thousand clicks, totaling up to as little as $120 a year. This is unethical, and needs to be curbed. Not just to save these poor workers, but also saving companies that are paying these scammers to market their companies online.

Billion Dollar Firm e.l.f Cosmetics Uses Only ONE Social Media To Advertise Itself

Social media allows for two-way communication, which is extremely valuable for getting positive and negative feedbacks to find out what consumers like and don’t like, how to get them the latest information, how to improve quality of products, and so on.

Eyes Lips Face, also known as e.l.f. Cosmetics, does zero advertising but uses Twitter actively with > 20,000 followers, and responses personally to as many tweets as he could.

This method of advertising steered towards the more intimate and traditional way of engaging with customers. It also aids in providing timely brand information directly from e.l.f, and validate all information from family and friends. Follow e.l.f on Twitter and you can get tips and advice throughout the day.

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Since then, the length of customer visiting their website has tripled and sales skyrocketed. So much so that all product pages on the site host a “chat now” button that lets customers connect directly with one of the company’s in-house professional makeup artists.

They also included the option to create a wish-list that connects to Facebook or view educational web videos on makeup techniques and styles. Their website currently includes over two million members.

What I could infer from the latest digital marketing trend is that the number one thing companies are looking for is the engagement. They’re looking for evidence that people are interacting and become even more loyal to the brands, followed by traffic referrals and sales.